Why This Message, and Why Now?
At few other points in the history of business has the road ahead seemed so uncertain – simultaneously laden with both remarkable opportunity and considerable threat. Over the next twenty years, large-scale transformation in our global society will profoundly change almost everything, including much of the business of design, engineering, and construction. In this world, pursuing the status quo, ‘business as usual’ strategies of the past may be the riskiest proposition of all. Progressive, success-oriented AEC leaders must understand now the important direction of change in progress, the implications of this change on their business, and the choices and actions they must make today - to ensure the survival and sustainability of their firms tomorrow - in an uncertain, rapidly mutating, Fast Future world.